Blogging is fantastic, but, it’s only really good if people can actually find, view and interact with your blog. So, have no fear, whether you’re new to blogging and need a hand, or you’ve been doing it for a bit and need to drive some more eyes to your musings, then we have you covered with some really great and easy ways to increase your blog traffic.
0:00 Intro
0:28 Make Profiles
1:50 Personalization
3:56 Key Word Research
3:37 Easy Digital Downloads
4:30 Editorial Calendar
5:38 Consistency
6:05 Pillar Articles
7:17 Be Readable
8:57 Catchy Headlines
9:41 Linking – Internal & Backlinking
11:33 Be Visually Interesting
12:17 Outro
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Links to all the optimize tools discussed, with a best price.
â–ºSEMRUSH – https://www.wpbeginner.com/refer/semrush/
â–ºWPBeginner Keyword Generator –https://www.wpbeginner.com/tools/keyword-generator-tool/
â–ºEasy Digital Downloads – https://easydigitaldownloads.com/
â–ºAsana – https://www.wpbeginner.com/refer/asana
â–ºAIOSEO – https://aioseo.com/
Related Videos
â–ºWordPress Tutorial – How to Make a WordPress Website for Beginners https://www.youtube.com/watch?v=DvbFBxKcORA
â–º5 Ways to Brainstorm Content for Your Site
https://youtu.be/ZKUCtWaAXc4?si=Q5pNzrnNuxHxm77G
â–ºWhat is SEO and How Does it Work? https://www.youtube.com/watch?v=JjfrzGeB5_g
â–ºHow to Install a WordPress Theme https://www.youtube.com/watch?v=ZIPQRQLAz90
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â–ºWhat is SEO and How Does it Work? https://www.youtube.com/watch?v=JjfrzGeB5_g
â–ºHow to Install a WordPress Theme https://www.youtube.com/watch?v=ZIPQRQLAz90
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Having a Blog is great you get to talk About things that you're passionate About get to engage with other people Who share those same passions or at Least you do if people can find your Blog there is hundreds of blogs out There and you need to be able to get People to yours Specifically well have no fear it's not As difficult as you think and even if You're struggling at the moment there Are ways to get around that and I am Going to show you exactly how to do it Our first tip is really simple but it's Something that a lot of people and maybe Even you overlook because you're Creating something specifically based on Your experiences but you've forgotten Maybe who the people reading your blog Are or who are the people you want to be Reading your blog so you need to have a Think about that and maybe create a Little profile so start asking yourself Some questions who are the people Reading your blog what challenges do They face and what kind of things are They expecting when they find your blog What you're trying to create is Something called a buyer Persona and This is how you're going to nail down Who it actually is you need to Target And if you target the right people You're providing exactly what these People want then they will naturally
Find reasons to be on your blog to spend More time on your blog and to read Multiple articles within your blog it All kind of comes together and the more Questions you ask and the more narrow You can get with who these people are Then the more accurate you're going to Be delivering to the people these Fantastical people that are going to be On your blog make sense of course it Does next up we're going to tie right Into what I just said with Personalization you do what we did above And therefore you can personalize things Even maybe occasionally to directly two Individuals or individual groups the More you personalize the better Connection you have the more people will Return and the more word of mouth will Spread and the easier you will find your Life as a blogger do step one then do Step two you're already well on your way We've already spoken about working out What people want well a good way of Doing that is to do a little bit of Research keyword research what is it That people are actually searching for And can you meet a demand for what People are searching for a really good Tool is something like semrush or our Very own WP beginner keyword generator Both of these are going to help you find The specifics that you need to be Writing about or pushing two people so
That they are then finding the exact Content that they want but again look at Step one we wanted to do that in step One so why not use this to help you These things should shouldn't be done in Isolation you've got really great Investigation in step one you're using The information in step one to generate Step two step three that we're talking About now is going to help you do step One properly and then give the content That you actually want out to your Potential readers or customers or Clients whoever it might be don't use Them in isolation link everything Together your keyword research is also Going to help you increase your SEO your Search engine optimization if people are Searching for the keywords that you're Talking about you are more likely to pop Up higher up on search results Google Likes it today I also want to highlight A really solid tool for people who are Blogging on WordPress and that's easy Digital downloads and as the name might Imply it's there to help you with Easy Digital downloads we're talking here About maybe WordPress plugins PDFs Ebooks anything like that if you have Those items and you want to try and Manage them in the way of of a store on Your blog then Easy Digital downloads is Definitely something that you need to Check out you've got easy store
Management powerful reporting an Easy Digital downloads integrates with Hundreds of different apps so whatever You're using at the moment maybe to Generate your particular content you Able to use that in conjunction with Easy Digital downloads in order to get Your product to your customer to your Audience that little bit faster and that Little bit easier if you want to check Out out any of the other plugins that I've mentioned today then please check Out the links down in our description Okay next step we're kind of following a Little bit of a flow now so now we've Got loads of great ideas we've got Keywords coming out of our ears we don't Really know what to do with them make Yourself an editorial calendar take all Of the ideas you've got that are based On the people that you have created that You're sure are going to want to use Your site and then create a calendar Around that don't get overwhelmed with Too many ideas or trying to rush things Out create create a steady consistent Flow that matches all of those keywords That we just discovered editorial Calendar is really going to help you Keep things under control and just stop Your brain from exploding maybe highly Recommend an editorial calendar Sometimes creating that calendar can be A bit stressful in itself so we
Recommend a couple of tools Asana and Trello they're really good at giving you Kind of a bird's eye view of everything And just keeping everything calm and Organized and collected can't stress how Important this can be especially as you Grow I touched on it just there but our Next point is consistency don't go crazy Don't get lazy just nice sweet spot in The middle don't think that you can put Out three blog posts a day because You've got all these ideas slow it down And deliver people exactly what they Expect when they expect if they're Expecting posts from you on a Monday and A Friday give them posts on a Monday and A Friday and your calendar is going to Help you organize that be consistent Next up we're going to talk about Creating comprehensive content I don't Necessarily mean making every single Article a big long comprehensive list What you need are pillar articles now You need these for a couple of reasons One of them is for SEO Google loves These long pillar articles containing Lots of information and lots of keywords And it'll help you rank that little bit Higher But the other reason is these are going To be articles that are going to Consistently draw people to your website And back to your website say you provide Information a pillar article
Specifically about one piece of Information that goes into as much Detail as possible is really going to Help provide a Cornerstone a pillar of Your website now there's no reason you Can't break these down into smaller Articles As you move along a good way to Select what these pillar articles should Be is to look at the keywords and the Keyword phrases that we spoke about Earlier what are the most promising ones They're probably going to be your pillar Articles your long form content next up We're talking about making content Readable now I don't necessarily mean Legible here I mean readable how is it Presented on the screen you don't want Giant blocks of text people are going to Struggle to actually read that or They're going to lose interest make sure You have enough space around your text Break it up with videos break it up with Images where you can short blocks of Text are the best for maintaining People's attention and making things as Easy as possible for people to read size Sentences friendly tones making things As easy as possible because let's be Honest these days as humans we don't Have the longest attention spans so even When you write you might want to take That into consideration and it is shown To be more effective when you can be Bite size and to the point I've touched
Upon SEO search engine optimization a Couple of times in other points and here This is the whole point SEO search Engine optimization how are you going to Get search engines particularly Google To rank you highly enough so that people Are going to find you there's no point You being on the second third page of a Google search because nobody goes that Far when was the last time you clicked On the second page of a Google search Doesn't happen so you need to use SEO to Bump yourself further up and one of the Best ways probably the best way to do That is to use a tool like all-in-one SEO you don't have to be an SEO Guru Something like all-in-one SEO is going To guide you through it and really help You maximize your SEO rankings and get You that little bit further up and Hopefully increase the amount of Audience that you have next up write a Good headline be catching get people to Click on your article obviously we're on YouTube it's the same Theory you have to See a headline that attracts you that Gives you the information that you need As to what's in the blog post but is Also Punchy and makes you think oh yeah I can't miss that you want unmissable Content unmissable headlines and you Just have to learn how to write them Maybe check what other people are doing That are in your Niche check what
Attracts you what's going to get you to Click and then use those same principles To generate your own headlines you can Have the greatest content in the world But if the headline doesn't grab people People aren't going to click on it Anyway next up we're going to talk about Linking both internal linking and back Linking internal linking is exactly what It sounds if you're writing something And there's an element in there where You can link to another article on your Blog absolutely do that there two Reasons two main reasons one being of Course it's an opportunity for your a Audience to click on that and go and Find another blog article and read it It's really great to have people do that The other is that it's going to allow Google to see those links and that means That Google has more context for what Your particular article is about and That's going to improve your SEO because Google understands what it's trying to Push again we're talking about SEO here Simply by linking things into the Correct place now also we have backlinks Now backlink links don't come from your Own website they come from external Sites and Link into your website and These again are huge for SEO Google Loves back links to help your website Perform the easiest way to add back Links is I'm sure you've got social
Media profiles make sure your Link's Added your Instagram your Facebook your LinkedIn whatever it is make sure that Your site is linked from there nice and Simple really great backlink but another Really solid way of doing it and these Are absolute gold to Google and to your Search results is if say you write a Guest article or you collaborate with Somebody try and get back links from Other websites from other people that Are in your Niche it can really really Be helpful to boost your website just by Writing on somebody else's website as Well as enhancing your SEO you're also Enhancing the authority of your site Because you're seen on multiple Platforms and you're seeing as an expert In your area so get collaborating and Finally again we're going to concentrate On something we mentioned a little bit Earlier the visuals what does it look Like and we're going to do that with Pictures images and video embed them Into your article because it just makes Things easier to read and your audience Is just going to have a much easier time Going through your articles and they're More likely to return now if you are Using videos use something like YouTube Don't embed them directly directly onto Your site cuz that's going to use up too Many resources use YouTube and add them On but then you're also on YouTube at
That point so what you've got is your Doubling up you've got YouTube exposure You've got your blog and from YouTube to Your blog you've also got a backlink so Everything starts to work together there Are some great tips on how to increase Your audience and also keep hold of your Audience for that little bit longer if You're looking to make a bit of money Off your blog then make sure you click This video right here but that's all From me here today I hope you've enjoyed It I've been James have a good one and I'll see you soon
