Struggling to get signups or sales from your WordPress site? š© In this video, Iāll show you exactly how to build a high-converting landing page in WordPressāstep by step, zero coding, beginner-friendly, and 100% results-driven.
š Give SeedProd a try https://www.seedprod.com/
In This Video:
Most WordPress sites look greatābut donāt work. If your homepage, blog, and āAboutā page arenāt getting you leads or sales, itās time to fix that with a proper landing page. This tutorial walks you through the exact strategy and structure behind landing pages that convert, from setting goals to eliminating distractions, building trust, and optimizing for results. Iām using SeedProd for the demo (you can use any builder you like), and Iāll also show you how to speed up your page, track performance, and turn visitors into customersāeven if youāve never built one before.
By the end, youāll have a working landing page thatās clean, compelling, and conversion-focused.
00:00 Introduction
00:45 Strategy Before Design (Define the Goal + KPIs)
02:51 The Setup (What’s SeedProd?)
10:03 Building the Page (Hero, Features, and CTA Flow)
26:57 Turning Visitors Into Buyers (Social Proof + Objections)
39:21 Boosting Conversions (Offers)
42:57 Final Touches (Speed, SEO, Footer)
Resources & Tools Mentioned:
š§ SeedProd Page Builder https://www.seedprod.com/
š MonsterInsights for Conversion Tracking https://www.monsterinsights.com/
š TinyPNG (Image Compression) https://tinypng.com/
š WPRocket https://www.wpbeginner.com/refer/wp-rocket/
š AIOSEO Plugin https://aioseo.com/
š Cloudflare CDN https://www.cloudflare.com/
ā”Use Promo Code WPBVIPā”
āŗBest WordPress Contact Form Plugin https://wpforms.com/wpbeginner
āŗBest WordPress Analytics Plugin https://www.monsterinsights.com/
āŗBest Lead Generation Plugin https://optinmonster.com/
āŗBest WordPress SEO Plugin
https://aioseo.com/
āŗBest Theme Builder for WordPress https://www.seedprod.com/
Related Videos
āŗWordPress Tutorial – How to Make a WordPress Website for Beginners https://www.youtube.com/watch?v=DvbFBxKcORA
āŗWordPress Gutenberg Tutorial: How to Easily Work With the Block Editor https://www.youtube.com/watch?v=JjfrzGeB5_g
āŗWhat is SEO and How Does it Work? https://www.youtube.com/watch?v=JjfrzGeB5_g
āŗHow to Install a WordPress Theme https://www.youtube.com/watch?v=ZIPQRQLAz90
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Have you ever built a full website Homepage about page blog and still feel Like no one's doing anything no signups No sales not even a single contact form Submission yep that was me too and then One day I heard something that Completely changed the game your Homepage isn't designed to convert your Landing page is i was treating my Homepage like it could do everything When really it was doing nothing so in This video I'm going to walk you through How to build a landing page in WordPress That actually works i'm talking step by Step beginner friendly zero coding and Totally focused on results let's build Something that turns visitors into Buyers so before we touch a single Plug-in or pick a page builder let's Talk strategy because if you skip this Part you'll end up building a pretty Page that doesn't do squat the first Step is to define one clear goal ask Yourself this what's the one thing I Want someone to do on this page download A guide book a free call buy a thing Pick one not three not five but one Because if your page is asking people to Subscribe schedule a call and check out Your services it's like a waiter Dropping three menus on your table and Walking away people don't want options They want direction and when every image Button and line of text supports that
One goal you'll see your conversions Start climbing faster the second step is To set your KPIs now that you know your Goal how will you measure success you'd Be surprised how many people launch Landing pages with no way of knowing if They actually work use something like Monster Insights to track conversions Form submissions button clicks purchases Whatever matches your goal when you see The numbers you'll start to learn what's Working and what's not and that's where Growth happens the third step is don't Make this mistake let me show you the Biggest landing page killer menus yep Those beautiful top navigation bars that Work great on your homepage they have no Business here landing pages should focus The user not distract them with shiny Links and side quests so get rid of the Nav menu ditch the footer links kill the Learn more buttons unless they're Leading to your goal all right now that You've got your goal locked in and the Distractions cleared out let's actually Build this thing we're doing this inside WordPress and I'll be using Crob because It's lightweight and easy for beginners But you can use whatever you're most Comfortable with they all work as long As they let you build block by block Okay so to kick this off I thought I'd Show you the demo site that we're going To be working on and this demo site is
For a digital agency and the landing Page we're going to be building in this Video is for a service that this digital Agency are providing and as I said I've Got Cro installed on this site and the Reason I've got Cro installed is because It makes it super easy to create pages It's got a drag and drop builder so that Makes it super easy to move things Around and it has fantastic templates to Get you started quickly we're going to Be using one of those templates in this Video too to install Cro on your site You can install the light version of Cpro by going to plugins add new plugin And then searching for the plug-in in The repository here type in Cro and You'll be able to install that from here I am actually using a pro version of Cro And this gives you access to templates Lots of cool features and things like That so if you want to follow along in This video and you want to create a Landing page like the one I'm going to Show you then head over to Cprod.com i'll drop a link for that in The description below and once you're on Cro's website click the get Cro Now Button that's going to bring you to this Pricing page where you can compare all The different pricing Plans and then pick the one that suits You best once you've done that create an Account and then you'll be able to
Download CRO and install it on your site Okay so once you've got Cro installed on Your site you'll see it over here on the Left hand side just click on that and That then opens up the pages screen for Cro and you can see with Cro Pro you get A lot more options and features than you Do in the light version so you've got The theme builder you've got AI themes Got a lot more things going on we're not Going to focus too much on those is We're going to have to focus on building A landing page so on this pages screen You can see there are some quick ways to Set up a coming soon page maintenance Mode login page and Etc below that you can see the list for Landing pages i'll just scroll down and Under landing pages here you'll see the Page that I created earlier and I'm just Going to show you a preview of that by Hovering over the title of the page and Clicking on the preview link that's Going to open up a landing page in a new Tab and in this video we're going to be Building a landing page very similar to This i'll just scroll down so you can See so it's got a hero section we've got Features and Benefits client testimonials FAQ and a call to action at the bottom As well And just quickly I'll just let you know That this landing page that we're
Building the sole goal of this landing Page is to get potential clients to book A call with this company so you can see Here on the call to action it says "Book Your free call." Now this is the sole Goal of this landing page okay so we're Going to hop back over to the Cro pages Screen so now you've seen the page that We're going to be creating how do we Actually create a landing page well to Do that all we need to do is click on The add new landing page button here and Now we're in the template library and as You can see if I just scroll down there Are hundreds of templates that you can Choose from to help you get started Really really Quickly so whatever page you want to Build with Cro there's pretty much a Template already built for it so I know That I want to build a sales landing Page so I'm just going to click on the Sales tab here and that's going to Filter the templates to the types of Templates that you'd want for a sales Landing page i'm just going to scroll Down and I already know the template I'm Going to be using but there's loads of Fantastic looking templates right here And if you hover over a template you'll See that you get two options you get an Option where you can use the template by Clicking the little tick there or you Can preview the template by clicking on
The icon here and that's going to open Up template so that you can view it i Can scroll through see all the different Sections and see if this is something I Want to use i'm just going to click Across here to go back to the library if I scroll down just a little bit you'll Be able to spot right here this is the Template that I used previously so I'm Going to click on the preview button to See what that template looks like all You need to do is just check that the Template's got everything in or pretty Much everything you need to build your Landing Page and then once you're happy with the Template you're previewing just click on The choose this template button up here Now you get the option to give your page A name so you call your page whatever You like freelancer landing page service You can also check the page URL so the Name that you choose will also be added To the end of the URL for that page you Can edit that by clicking in here and Then editing it to whatever you want at The end of your URL you can see I'm Using a demo site as well so just ignore That bit right there it will say your Website.co.uk whatever once you're happy With that just click save and start Editing the page okay so we're now in The page builder for this landing page And I'm just going to give you a quick
Overview of the page builder in Cro um This is not going to be an in-depth Course on Cro we do actually have a Completely free in-depth course Available and I put a link to that Course in the description below this Video okay so you can see that the Screen is broken up into different Sections at the top here we can see There's some different setting options So we've got design screen we've got Connect screen where we can connect to Different email marketing services and Etc which is fantastic we've also got Page settings if you click on that You'll see you've got general SEO Analytics scripts and custom domain got Lots of things that you can configure For this landing page i'm just going to Go back to the design tab and you'll see That the page is broken up into two Sections here so we've got the live Preview section right here and as you Can see when I'm hovering my cursor over Different things you'll see that the Whole page is broken up into blocks so You've got a live preview on the right Hand side and then on the left hand side If I just click on any of these elements On the page you'll see that you've got The settings panel on the left so Anything that you click on within the Live preview you'll then see the Settings for that on the left hand side
And you can start configuring those Things as well also if you look in the Settings panel you'll notice this square Of dots up here this is to access your Block screen so as I said COD is a page Builder and we use blocks to build the Pages if we click on that you'll see That there's a whole library of blocks Right here and if I scroll down you'll See all the ones that are currently Available for us to build this page out To however we want and importantly up Here in the top right you'll see that There's an option to save the page when You've made some changes and preview it And that will open it up in a new tab Now every high converting landing page Follows a pretty similar flow and it Starts with the most important section Of all the hero section is what people See before they scroll and if you lose Them here you don't get them back so Here's what you need above the fold Number one a clear headline not clever Not cute clear okay yeah so as I said The most important section of all is the Hero section and number one what is a Hero section and number two why is it so Important well you've probably sent People to this landing page either Through ads email social media and They've been interested by what you've Said in either your ads or your email About the products or service you sell
So that's why they've clicked on a link And come to this page now the hero Section is the first thing they see it Confirms to the person that clicked on That link that they made the right Decision this product or service or Whatever you're selling on this landing Page is the right thing for them and the First thing we need to look at in the Hero section is a clear headline you Need to have a clear headline so you Need to say exactly what you offer and What the benefit is so in this example We're creating this landing page for a Digital agency that are targeting Freelancers for their landing page Service so the first thing we're going To do with the headline is confirm the Visitor is in the right place to do that We're just going to change this headline Right here just going to click on it Then in the settings panel over here I'm Just going to select everything delete That and then you can start writing your Headline in so the headline we're going To be putting in is we help freelancers Get more clients okay so now I've typed That in i can see it's a little bit big So I'm going to come down here and in The settings panel you'll see there's Settings for alignment and font size i'm Just going to click and drag this Selector to make the font size a little Bit smaller
58 58 looks good to me okay so once You're happy with that move to the next Step number two a subtitle that supports The headline think of this as your Elevator pitch in one sentence explain How you deliver the results or who it's For okay so now we're going to add a Subtitle and one that supports the Headline and to do that first we need to Get rid of these here so all you need to Do to delete a block is hover over it And then come up to the toolbar up here There's lots of different options so Move block block settings save block Duplicate block and then delete block so We're just going to delete that block And I'm just going to click yes and then Delete the block and then click yes okay So we've got a free space here for our Subtitle So to add a subtitle all I'm going to do Is come over to the block section right Here i'm just going to click and drag Text into place below a headline up here Okay and then to edit this text block I'm just going to click on it and then In the settings panel here going to Highlight it all delete it and then type In the subtitle remember the idea with Subtitle is to support the headline and Explain how you can deliver the results So in our headline we say we're saying We help freelancers get more clients and Then below that we're going to tell them
Exactly how we do that and what we're Going to say here is by creating done For you landing pages that convert Without the technical headache okay so Now I've written the text in that I want There you can see that the text doesn't Show up very well with this background Right here there's two things you can do You can change the background and to do That all you need to do is click on the Background and you'll bring up the Section here and change the background Image or delete that image and just have A plain background as you can see There's background color option right There i'm going to just change the text Color cuz I kind of like the background So I'm just going to click on the text Box and then to make the text stand out I'm just going to highlight all the text And choose bold and you can change the Font size here if you want or the Alignment i'm just going to go to Advanced right here and I'm just going To change the text color so you can see There's the color option right there Just click on that then you get the Option to either choose a color by Picking it right here or choose from Your global colors i know I want white For this one so I'm just going to click On that and then I'm just going to click On close and now I've got the subtitle And the heading in place number three a
Visual people need to see it to believe It use a photo of your product a Screenshot of a dashboard or if you're a Service provider just a good photo of You okay so now to change this image Right here just just click on it and You'll see in the settings panel there's An option to either delete this image or Open the media library and choose a new Image so click on the media library Option i already have preloaded the Images I'm going to use for the page and It's a good idea that you get these Things ready and upload them to your Media library beforehand but if you Haven't done that absolutely fine just Click on upload files here drag and drop The files in and you're good to go i'm Going back to my media library tab i Know that I used this image in the Previous example i'm going to use this One so I'm going to click on it and then Click on select down here in the bottom Right okay so that's now put that image In place right there and if we just take A quick look at the settings panel over Here you'll see that below this scroll Down get some image size options Alignment options and also you can Choose to link this image to a page or Something like that if you want so those Are the options you get inside CRO also In the advanced section as well you get Some other options to edit the image so
You can add shadow if you want and Rotate the image and give the image a Border which if you do border radius Here and put something like 10 you'll Then see that you get rounded edges on Your image which some people prefer i'm Just going to leave it at Zero there's plenty more options as well For border spacing and things like that As well so you can completely customize How this looks number four social proof This could be a testimonial logos of Clients or media mentions it doesn't Have to be fancy you just want to say Other people trust this okay so now We've got our headline subtitle and Image in place the next thing we're Going to be adding in here is social Proof so for this we're going to add Another text block below the subtitle We're just going to click on blocks up Here and then drag and drop text block Below that click on it Again highlight all the text and get rid Of all that text and for this social Proof we're just going to say that this Service has been trusted by 800 plus Freelancers okay so we've got our social Proof in place but it doesn't really Stand out not against everything else That's there so we're going to change That first thing I'm going to do is I'm Just going to highlight how many Freelancers and then bold that out then
We're going to change the color of this To stand out again just head over to Advanced color click on color and then Select a color so you can either pick it This way or I might just see if that Stands out there so I'm going to use That yellow cuz I think that stands out A little bit More move it all the way over and then Click close and now I've got my social Proof in place and number five a call to Action button okay so now let's add a Call to action button because we've got All these layers in the hero section and If this is good enough for someone Viewing the page we want them to take Action right away the way to do that is To put in a call to action below the Social proof right there so to do that We're going to add a button to this area Right here so I'm going to come up to The block section and then the cool Thing about this block section is you Can search for things as well so if you Can't see them immediately so I'm just Going to type Button into the search bar and as you Can see there's the button right there I'm just going to drag it below the Social proof there and drop it into Place now I'm going to do a bit of Editing to this to make it look right For me and this design so I'm just going To click on the button right here going
To highlight the text get rid of that Text and as I said the main goal of this Landing page is to get the visitor or The potential client to book a call with This agency so for this call to action Button we're going to have a nice clear Direct call to action by typing in book Your free call now okay type that in now I'm just going to change the alignment Of the button so I just want to move it Over it aligns with everything else it's A little bit large at the moment so I'm Just going to click on the size drop Down here and select the medium option That looks a little bit better and I Also think the text doesn't quite stand Out how I want it to so I'm just going To highlight all the text bold it and That's looking much better now okay so Now we've got our hero section we've got Our headline we've got our subtitle We've got our social proof we've got our Image and we've got our call to action Something I mentioned earlier in the Video is remove as many of the Distractions away as possible and if I Go to design we saw earlier like this You'll see that we don't have any menu Item up at the top here so we go back to The page builder and I'm going to click On this section right here and I'm just Going to remove it to get rid of that Distraction Once you finish your hero section you're
Happy with how it looks just remember to Click the save button right here so that All your changes and hard work are saved And we can keep this going so now we've Got a clean focused hero section one That hooks your audience explains the Value and gives them a clear next step That's your foundation let's move down The page the features and benefits Section is where you build the case for Why they should take action now here's The trap a lot of people fall into they Just list features mobile responsive Includes 20 templates realtime analytics Cool but what does that do for me Features tell benefits sell instead of Saying includes a free onboarding call Say get one on-one help setting things Up so you're not stuck figuring it out Alone you're showing people how this Improves their life or business so let's First take a look at the features and Benefits that we could add to a landing Page so some examples and using our demo Design i'm just going to scroll Down and remember these features and Benefits are something people want to See after they've looked at the hero Section so once they view the hero Section they'll scroll down and then They'll start seeing the benefits of why That product or service will work for Them and how it will work for them so One of the features and benefits that
We've got here is that this landing page Service is tailored for freelancers so The person viewing this page knows it's For them and we've also got a little bit About what that means and some list Items as well underneath that and this Is the one we'll be creating in a moment But some other feature and benefits We've got on this page as well are these Landing pages are optimized for leads Which is what people want and also below That done in 48 hours so any objections A potential client has we can answer Those objections with features and Benefits like we have on this Page so let's go back to the page Builder and add these to the page okay So you can see we're in the page builder And we're now going to add the features And benefits and if I scroll down we'll See below the hero section there's this Section here which is the client Testimonial section and then we have the Sections that can be turned into the Features and Benefits so what we're going to do is We're going to move this client Testimonial section below this these Feature and benefit sections and the Easiest way to do that or move anything Within the page builder itself is hover Over the section or item that you want To move and then in the toolbar just Click and hold down on the move section
Button and then you'll then be able to Move that section below other Sections move it down 1 2 3 okay so got the hero section and then We're going to work on this feature Section right here and it's pretty much Set up very much like the hero section That we edited earlier so we've got Heading we've got paragraph and then We've got an image so for this heading I'm just going to change it to the first Benefit by clicking on it and then Adding my text in so I've got tailored For freelancers and then below that I'm Going to type In so your pay speaks directly to your Clients without hours tweaking and then You would have seen in the Examp below that so we're going to go to The blocks over here and then just going To type in list in the search bar Then click and drag that below the text Block there and now you'll see that the List item is in place you just click on That and then the settings panel over Here you can see that you've got your List item and then you can add other Items below that so to add I'm just Going to add the one list item and I'll Show you how to add another one so click On the list item that'll open up the Text block and the icon that you can
Choose just going to add my text okay so I've added my text to that item can Change the icon by hovering over it and Then choose another icon if you want i'm Going to leave it as it is i'm just Going to add a new item so I'm just Going to click add new item button right There and that's added the item below That one and then you can edit that just Like you did with the other one so I'm Going to jump ahead and add the two Items that I've got here okay so now I've got the text done i can change this Image to the image I want by clicking on It and going to the media library and Selecting the image I Want okay so now we can see that that Image and text is not really aligned and I'll show you how to quickly edit this So that everything's aligned the first Thing we want to do is we want to try And align this image with the text and We can now we can see if we hover over This section right here that the image Is within this row so if I click on this Blue bit here you'll see that this is a Row i'll show you how to add one of These a bit later but we can see that The image is at the top of the row we Want this image to be in the middle of The row so if we come down to the Content alignment Section down here in the settings panel We can see we got horizontal and
Vertical alignment what we want is the Vertical alignment to be in the middle And that will send that image to the Middle now we can see that these are not Quite aligned right here that's because We've got a spacer block at the top of This column within the row so what a Spacer block is is a way of setting Space between blocks to give you the Design that you want if you click on the Block you'll then see that you've got a Height adjustment for that block so all I'm going to do is Just slide this until I feel that looks A bit better i might even duplicate This and then Moving the block below that as well and Then now you can see that's fully Centered those and we've got space Around them as well so once you're happy With one feature and benefit section Then go ahead and edit the other Sections all right you've got a strong First impression but most people they Still need a little push this part of The page is about building trust Removing doubt and making it feel safe To say yes so let's start stacking the Proof okay so social proof yep we're Coming back to this why because seeing That other people like them have said Yes that's the final nudge most visitors Need this could be a quote from a happy Customer a star rating with a short
Review a screenshot of a DM or email From a client even a photo of a customer With a quick testimonial okay so now Let's add more social proof and you may Remember that we moved those customer Reviews further down the page below the Features and benefits section we're Going to use that section but you can Add a completely different section if You want as well and the cool thing About C prod is that it actually comes With loads and loads of section Templates built in so if you really want A section and you don't know how to Build it fully from scratch you can Access section templates and to do that All you need to do is come up to blocks Here and instead of the blocks tab which Is where you find all the blocks that You want for the page you just click on Sections tab and that opens up this Screen right here and then you've got Loads and loads of sections all Pre-built ready for you to add to your Page so for Instance testimonials we'll just click On that and now you can see you can add Some really great customer testimonials To your page so you don't have to use The pre-made the three column customer Review with star ratings you could use Something like this cool single image of A customer review so to add it to the Page all we need to do is click on the
Plus button right Here that adds it to the bottom of the Page and then you can just move that Into place and edit it as you see fit I'm just going to remove that Section and like I said we're going to Use this section that's already Pre-built part of the template we're Going to do is add a headline above this Section right here to do that I'm first Going to add in a Row i'm going to click on add Section and we'll scroll Down and you can see you've got two Options you can drag a new block here or You can add columns i'm just going to Choose the add columns to show you what That looks like so then click on add Columns just scroll down again and now You can choose the layout so this is how It is divided Up how you can divide the page up easily So you've got a single you've got a 2/3 2/3 half and half three columns four Columns five columns and more i'm just Going to use one column layout and I'm Going to drag a block here i'm going to Drag the heading Block in there and then I am just going To move this Section which is the purple highlighted Bit above that section so we've got the Headline Above the
Testimonials i'm just going To Change what this headline says change That to client success and then within These boxes right here you can change Any of the items you want you can add a Person's image if you want as well which Might look really cool this is a star Ratings block right here so you can Change that from 0 to 5 click on the Scale you can change to n to 10 and then you can choose the rating by Using the slider right there that's a Really cool little thing and then like I Said just change that to the Testimonials from your clients and That's a really quick and easy way to Add more social proof to this page okay So now we're going to handle objections Now think like a buyer what are they Worried about will this work for me is There a refund how long does it take What if I'm not techsavvy if you don't Answer those questions right on the page They'll click away to go Google it and Never come back drop in a simple FAQ Section with three to five questions Write it like you're replying to someone In your DMs the goal isn't to sell Harder it's to make them feel safe okay So it's how to add an FAQ section to This landing page Well we're on the client testimonial Section here just below that we want to
Add the FAQ we haven't got any FAQs with This template as you can see that's the Bottom of the page so below this client Testimonials we're just going to add a Section by clicking on the add section Button then we're going to choose to add Columns and then we're going to use ch Used to add a single column again like We did before Scroll down and then we're going to drag Some more blocks into this column right Here so I'm going to go to Blocks and we're going to choose to add A Headline going to choose to add Paragraph text below that and then we're Going to search blocks for the Accordion block and I'm going to drop That below the text okay so let's change These quickly so first the Headline and I'm just going to add in FAQ going to change the alignment to Left then for the text I'm just going to Click on that and change the Text okay so we've got a headline which Needs to be a bit bigger change that to 48 Got a bit about what the FAQ section is About and then we've got our accordions So the accordion section is really cool Because it allows you to have a stack of Questions or points in one section and Then have more content available if Someone clicks on the icon next to it so
For instance accordion one I click on This icon and it expands to reveal the Information below that so it's a really Cool way of having questions on your Site and then having the answers Immediately available so to edit this Accordion section just clicked on it got The settings over here and the great Thing about Cro as you can see is most Of these things adding new list items Accordion all that kind of stuff they Are very similar in the settings they Use so once you start using one you'll Get hang able to edit and use the others As well so very quickly I'm just going To add in my first question for the FAQ Section so I'm going to click on Accordion one here that's going to Expand the options for that just going To type in the qu question to the text Box section right here first question is How does it work and I like to bold These as well just to make them stand Out a little bit more then we're going To move to the answer section below that Highlight the text delete that text and Type in our answer in this section okay So I've typed in my answer to that Section you can see it's right Here if I toggle this you now have the Question and the answer below that and Then it's just a matter of adding and Editing the other questions by clicking The add new item button right there you
Do have the option to change the font Size and the space between the questions As well and at the bottom here there is An option to change the icon if you want To as well and in the icon sections you Have into two parts for the accordion You've got the icon closed and the icon Open section right here you can choose The color for each one of those icons And the different icons as well if you Hover over it and click on this button Right here it'll open up the icon Library so we could choose something Like this icon right here for our closed Icon and then you can see the changes Been made right here on screen i close That and that's how that works right There so once you've added one item add In all the other items and you'll have Your FAQ section and if you ever have a Section that you feel like oh well That's a bit too close to the other Section below it you can totally add a Spacer to add some space between this we Always like a bit of white space in our Design so I'm going to click on blocks Right here i'm going to just remove this From the search bar and then you can see In the standard blocks there's a spacer Block right here click and drag that Into space right there then click on That spacer and add in any more space That you want above or below that Section nice and easy all right we've
Addressed their fears shown the value Built the trust now you can ask again Repeat your call to action loud and Clear right before the end of the page And here's the thing don't assume They'll scroll back up give them that Button one more time right when they're Convinced okay so our potential customer Or client has got to the bottom of the Page now we're going to add a call to Action again below the FAQ section i'm Just going to scroll down and you can See there is a section here already and I'm going to use this section for the Call to action we're just going to Change a few things here just like we Have on other elements of the template This is why templates are so fantastic For a place to start because things are Already in place and you can chop and Change things around to make them feel And fit with what you want without Having to do everything from scratch so I'm going to change the headline right Here to the headline I want so I always Think it's a good idea to add some sort Of question or something like a ready to Get started so that you're directing Someone's attention to exactly what you Want them to do okay so then I'm going To add in my text okay so in this call To action we've said ready to start Getting leads so we're asking the Question do is this really what they
Want have they been convinced by what We've put on the page have we answered All their objections if so then they can Join over 900 freelancers worldwide Growing their businesses through simple And effective landing pages exactly what This whole landing page is about selling This service so below that we're just Going to add in the call to action Button as well so we're just going to Remove these items and at this point we Won't actually go through creating a new Button again what I'll do is I'll just Scroll up to the top where our first Call to action was so we are going to Use this button right here so what we're Going to do is save this button as a Block and then reuse it further on down The page you can duplicate it if you Want and drag it into place but as the Page is fairly long I'm going to save This Block i'm going to give the block a name Book call Button save Template and that will save that button With all the settings that we've added To it so it's ready to use so I'm going To scroll back Down to our call to action section i'm Going to open up the blocks here and Then if I search for the block by typing Book in there and then scroll down a bit You'll see in our save blocks there's a
Book call button right there drag it Into place and there it is these call to Action buttons they can be set up to Link to whatever you want so you can add Your link in by clicking on the button And then looking in the settings panel On the left and you'll see there's a Link section right here if you click on The little cog you also get the option To choose when someone clicks on this Link they opens in a new window or it Has an add no follow as well that's kind Of for more for affiliate links and Things like that but that's how you add A link to a button on the page as well Finally in this section just going to Change this image again i'm just going To click on opening my media library Going to change it to this image right Here click Select and that's our call to action Section at the bottom of the page done Look not everyone's going to click your Main call to action that's the truth but Just because they're not ready to buy Doesn't mean you have to lose them give Them a second option something smaller Easier like not ready to book a call Download our free checklist you're Trading value for their email and once They're on your list you can build trust Over time keep showing up and convert Them later don't let your traffic bounce Without at least offering them something
Okay so we're going to offer our second Chance at the bottom of this page so We're going to scroll Down and right below the call to action Here which is telling people hey you Ready for this book a call now we're Going to give them a second option and That is to sign up to then receive a Free template or checklist or something Like that via email so to add this Second chance all we're going to do is Click on the block up here and now we're Going to use a pre-made section so we're Going to click on sections and then We're looking for another call to action So I'm going to click on call to action And we're looking for a newsletter Subscribe section i'm going to pick this One right here i'm going to click on the Plus icon to add it to the page so there It is right there i'm just going to Scroll Up and I'm going to move it above that Section right There i'm just going to change the Spacing on this so it's not so big so Clicked on the section clicking on Advanced i'm clicking on spacing you can See that the padding is up quite high on The top and bottom i'm going to reduce It down to 100 on top and 100 on bottom Just so that it is viewable if you're Viewing that section as well if Someone's looking at this section
They'll be able to see the second chance Below that as well and in this second Chance what I'm going to do is I'm going To change to headline and text so I'm Going to change that headline right now By clicking on it it's typed in not Ready for a call i'm going to make that A little bit Bigger and then in the text below that I'm going to put in so now I've added my Text we can see on this side of the Section we click on it this is an opt-in Form so Cro comes with built-in opt-in Forms which is fantastic you can connect These to any of the email marketing Services if in the connect Tab so you can configure this into the Different fields that you need so at the Moment we're just asking for an email But if you look in the settings section Over here you can reveal a name section And a an opt-in confirmation as well if You need to i'm just I'm going to Disable These change the size a little bit maybe A bit smaller to Medium and then to change the text on The submit button click on submit button Here And you can change the text width font Size much More and then what happens after someone Submits their email address well you can Choose the success action by clicking on
That dropown right There and you click on the action to Take dropown you can either show message Or redirect to another Page it's completely up to you and you Can edit the message below that as well So now we've added a second chance Section right at the bottom of the page Below our call to Action and now I'm going to save this Page okay we're almost there you've got A high converting layout you've added Urgency proof second chances now let's Polish it up with a few final touches That make your page perform like a pro Here's something most people skip but It's a total conversion killer a slow Page just a 1 second delay in load time Can cause a 7% drop in conversions and On mobile it's even worse so let's speed It up use tiny PNG to compress your Image install a caching plug-in like WP Rocket if possible use a CDN like Cloudflare these are 5 minute fixes that Can make your page feel snappy smooth And professional also don't forget SEO i Know I know it's a landing page you're Probably running ads or email traffic But here's the thing landing pages can Still rank on Google and even if they Don't having the proper title and meta Description makes your links look better When you do share them use All-in-One SEO to add a clear page title write a
Compelling meta Description and set the right preview Image for Facebook and Twitter it's Quick and it makes your page look more Clickable everywhere last but not least Let's not forget the bottom of the page Your footer should be simple but helpful A link to your contact page privacy Policy maybe a newsletter sign up or a Still have questions link nothing flashy Just a way to close the loop and make Your site feel complete because even if Your landing page is minimal people Still want to know that there's a real Business behind it so let's zoom out for A second here's what you've just built a Focused goal-driven landing page Designed to guide your visitors and Convert them with proof urgency clarity And zero fluff and you did it in WordPress with tools you can use today No fancy developers no 10K funnels just Smart strategy and simple tools if this Helped you do me a favor like this video Subscribe and drop a comment below with What you're building i read everyone and I'd love to check out what you're Working on and remember your homepage Isn't where the magic happens your Landing page is now go build one that Converts see you in the next video
