Most people are using ChatGPT to optimize their blogs completely wrong. They simply ask ChatGPT to write a blog post and be done with it. That is against Google’s guidelines and will not help you rank. In this video I break down step-by-step, how to leverage ChatGPT to write and optimize content for your blog posts.
⌛ Timestamps
00:00:00 – Using ChatGPT the right way
00:00:30 – Step 1 – Who are you writing for
00:00:58 – Audience Research with ChatGPT
00:03:03 – Keyword Research with ChatGPT
00:06:01 – Generate SEO Optimized Outline
00:08:21 – Writing the content with ChatGPTz
00:10:04 – Adding EEAT to ChatGPT Outline
00:15:59 – Optimizing the content in WordPress
00:16:26 – Installing AIOSEO
00:21:21 – Optimizing the Headline
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If you're using chat GPD to optimize Your content you're probably doing it Wrong because most people's idea to get Chat GPD to work is to give the Instructions to write an SEO optimized Blog post and then be done with it but There are two problems with this Approach first you're not following Google's actual guidelines for eat and Of course you're also violating Google's AI spam guidelines so let me show you How the correct way is to use chat GPT To write optimize blog post while doing Research and also saving you time in the Process let's begin so let's get started With the process and of course the first Thing that we want to do before we write A blog post is do some keyword research And also ideally some audience research So we know exactly what to write about And also how to write it and key Questions we need to answer so we'll use Chat GPD in this case apart from other Tools as well and of course I'm going to Share my recommendations of the other Tools that you can use in conjunction With Chad GPT but most of the time if You use it correctly then Chad GPT Should be enough to do most of the Research for you so let's head to my Screen and see the process so here I am Now in Chad GP and of course I'm using The free version of Chad GPD so you Don't have to pay anything and the exact
Answer that you'll see on the screen is The same exact answer you'll get with Using the same prompts so here's the First prompt I have so in this case what I'm doing is just using chat GPT to Conduct some audience research first and Here's the prompt on the screen act as An Su expert help me with my query I Have a local business and in the Brackets I written home Elderly Care and You can replace this with your business Or your Niche so it can be solar Landscaping retail uh car wash car Service whatever you have make sure to Replace the thing inside the brackets as Your Niche and I'm writing a blog post On 10 tips to hire someone for elderly Care now of course the title of the blog Post is connected to Nish so make sure To change the title of the blog post to Whatever you're writing but the L of the Process or rest of the process is going To be exactly the same continuing The Prompt uh generate a brief audience Persona including demographics interest And pain points for my ideal audience For the block post this prompt will help Us understand what common questions People have regarding the sish and the Topic and also some other information About demographics and ideal customer Audience so let's use the prompt and see What the answers are so this is the Response from chat GPT you can see the
Demographics you can see the interest Levels and also main important the pain Points so these are important things we Need to understand and need to answer in A blog post so that users can come to Website and also become customers and of Course uh what you can also notice is Chat GPT is localizing some of the Answers based on my location so I'm in India it's giving some answers based on My location and giving the income level Or something in India but you can uh Like just circumvent this if you want to You can say hey ignore my location and Target a worldwide audience and chat gbd Does a great job at just reiterating the Same process and giving a worldwide Audience answer in this case I'm going To stick with it but you don't have to If you don't need to so this is the Basic idea now you in this you Understand what your ideal audience is So what kind of language you need to Write in what's their income level so What kind of services you can offer them And what are the main pain points that You can address in the blog post so that You give a high quality answer to the Query of the user these are important Points and that's why this step is Absolutely important so let's do the Next step of the process which is the Actual keyword research now there are Plenty of tools you can use W beginners
Free keyword research tool and go there And type in your queries I've Demonstrated that in many many videos so You can use that as well you can use Google Keyword Planner Rush a lot of Different tools I'll leave some links in The description so you can check it out But I'm going to use chat GP just to Find uh some related keywords for these Loock topics so here's the prompt I'll Again copy it from my computer and just Paste it in and I'm going to read out First so the prompt is provide a list of 15 longtail keywords related to again in Brackets my Nish which is home Elderly Care that have moderate competition and High user inent also give me a list of Similar topics and keywords that people Use to search for similar topics now There two things to important or to Consider here first of all you of course You have to replace your Niche or the Niche I have included as your Niche and You can repeat the process here by doing Two things either you change the niche Or keep the niche as is or change the Niche to actually the block post because If you do for the block post chat GPT Will give you returns of like say LSI or More SYM keywords related to the exact Block topic but if you just use the nich Term then it going to give you more Keywords that people use broadly in the Niche not just for the block post so if
You're doing keyword research or doing a Content strategy for your website then Stick with the Nish idea but if you want More LSI keywords for this then just Change it to more of your the blog post So in this case I'm going to stick with The blog post so what going to do is Copy the actual keyword idea here and I'm just going to do it here and I'm Going to change the prompt here to say Here blog Post and this is my new prompt so again Depending on what you're doing in the Process if you just figure out keywords For your entire website then stick with The niche but if you want LSI keywords For your blog post then stick with this Prompt I'm going to place both prompts On the screen as a screenshot so you can Just copy pause the video take a Screenshot so that it's up to your Reference and what I'm going to doing is Also in the description of this video I'm going to include a Google doc with All the prompts I've used and if I Change them often maybe in later date I'll just keep improving the prompts so That you can just copy them directly From that Google Document all right so Let's use this prompt and see what the Answers are from chat GPT so here's the Response from Chad GPT so it's given me 15 different keywords basically which Are longtail keywords or long longtail
Questions that people ask about this Related topic so you can see here how to Choose the right elderly caregiver for My family steps to hiring a trustworthy Inhome caregiver for seniors so many Different ideas that we can cover in the Blog post and of course we can write new Content as well if you figure out that Hey this is a piece of content that Should be a separate blog post and of Course we also have similar topics and Keywords so we have LD caregiver Qualifications hiring process legal and Financial aspects C support and local Services so these are all different Ideas that you can use to write new blog Posts as well on your website that's why Chat GP is so powerful because you can Get or take lot of the let's say pain Pain process of like spending a lot of Time doing this and just give you Answers instantly so that's what we do So let's do the next step which is Generating an SE optimized outline for Our blog post not content outline for Our blog post and here's the prompt so I'll just copy it from my computer and Paste it here so let's read that out Give me an SEO optimized structure for 10 tips to hire someone for elderly care Blog post with every subheading include The most important things to cover Under The Heading as well so this promp will Give us an outline hey these are the
Seven things we can use and also what Are the things that we should be Covering inside the subheading as well This very important otherwise you might Not understand that hey what all aspects Should we cover inside the blog post Again you can modify the prompt a little Bit to your liking if you have some Other questions in mind but based on my Uh say testing this is a like a very Short prompt that gives us very Reasonable idea or I say optimize Su Outlines so let's run the prompt and see What the answers are so here's the Response from chat GPT and it's pretty Insightful so the SE optimized structure For this block post of course we see the Introduction and we see three bullet Points so briefly explain the importance Of hiring the right elderly caregiver Mention the challenges and say the Purpose of the article which is helping Families make an informed decision Pretty decent and I say uh gives you a Rounded example of hey these are the Things we need to cover in the blockb Itself and then comes the main actual Headlines which is the 10 essential tips For hiring an endly caregiver so second Uh point or sub second subheading is Assess your needs and budget and of Course we have three uh ideas here based On what we can actually write the blog Post and we also see here that chat is
Giving us that hey with the headline This is the keyword that I'm using using To determine that this should be part of The article and it's doing for every Single subing which is pretty powerful So the next one is look for proper Qualifications experience conduct Background checks and verify references Ask the right interview questions Understand legal and contractual Obligations consider hiring through an Agency versus independently observe a Trial period before full commitment Ensure compatibility with the elderly Person and setting up monitoring and Feedback system and then the conclusion So you can see that based on our Research based on the research we've Done chat chb is given us great outline That hey this is how you write the blog Post and these are the topics you cover And these is exactly kind of questions You have to address in the blog post Itself so instead of just writing off The fly without actually knowing what Your audience wants this is a much Better approach and now we have an SE Optimized approach to understand that These are already things that people Looking for and now we can proceed to The Next Step which is writing our Content so when it comes to using chat GPT to write the complete blog post this Is where most people get it wrong they
Think because chat GPT can write blog Post we should use charity to write Complete block course now this is Against Google guidelines to mass Produce content to spam the Google Algorithm and regardless of whatever Prompt you can change around you're not Going to get a great blog post that will Rank high in the search results Especially after the helpful content Update now if you don't know what the Helpful content update is it was Released after introduction of chat GP Somewhere in 2022 and basically says That hey your content should be written For humans first not for search engines Of course it should represent eat that Means expertise experience Authority Tiveness and trustworthiness now all These are important factors that Google Looks at to understand if you are Actually an authority on the Block Subject and their instructions or I say Their guidelines on AI written content And general content in general Explicitly say that while reading the Blog post do you think they'll have the Answer to that question do you think They'll feel more informed after reading The blog post do you think they'll Bookmark it save it or send it to a Friend so the more helpful you can make A blog post by sharing your actual Experience and expertise authority of
Course increasing trust in the user the Higher probability that your blog post Is going to rank so what you need to do Is look at the blog post outline that we Generated with ch GPT and then sit down And write some outlines for the actual Blog post this is the crucial step that A lot of people miss so what I've done Is spend some time and written down some Notes with the help of AI and of course As myself as well because I am not the Actual service provider and I'm going to Show you right now that what kind of Blog post what kind of notes you can Write about the blog post that you can Convert it into a blog post using chat GPD so I've taken the entire blog post Outline generated by chat GPD and put Into WordPress now comes the most Important part which is adding our own Flavor on it the experience expertise Authority and Trust factors because this Cannot be replicated by Chad GPT we're Going to take a look at the outline and I'm going to just mention casually what Kind of things we can add and what are The things you should look at to add Your own flavor on and on your expertise On so this is the SEO optimize structure For 10 tips to hire someone for elderly Care don't worry about the headline we Will change it later but this is the Introduction briefly explain the Importance of hiring the right elderly
Caregiver mention the challenges Families face When selecting a caregiver State the purpose of the article helping Families make an informed decision this Is the introduction now look at these Bullet points this this is where your Expertise has to shine and I'm not Talking about obviously this blog post But any is you are in since you are the One who's providing uh the service or Doing the business you must have um Actual expertise in the subject and that Is what the expertise you have to show In the block post itself so for example We have the option here assess your Needs and budget which is based on the Keyword how to choose the right elderly Caregiver so here the obvious points That chat GPT is suggesting us that hey Determine whether you need part-time Fulltime on living care consider medical Versus non-medical assistance needs and Estimate the caregiver budget and Available financial assistance so of Course this is pretty obvious stuff but Of course since you are the expert can You share multiple things that people Miss or some important con Considerations about this how do we Determine whether someone needs parttime Full-time or living care and how does Some someone consider that hey even Though it's a non-medical care but it Might transition into Medical Care how
To transition all those are experience Or I say your expertise that should Reflect in the blog post as well that is Where your job comes into play so then Again the next point is look for proper Qualifications and experience which Talks about certificates and foral Trainings to look out for experience With specific conditions that means Dementia mobility issues and soft skills Like patience empathy and reliability so This is where you can add your own Things on top how does one judge for This what are the certifications that we Should look out for how do we understand Which are certificates that are actually Qualified because you know anybody can Take a certificate and then how do we Test for soft skills and what are the Things to look out for common red flx That is the experience and expertise you Need to add to your blog post as well Again let let's go through a couple of More bullet points to analyze what can We add here so again we have conduct Background checks and verify references So how to check criminal records and Work history contacting previous Employees or families and identify red Flags during verification now these are The things that we need to do but how do We do it is there a specific agency you Recommend so that people can do Background check safely what are common
Red flags to look out for and what is The safest way to identify or do Background check without notifying the Person that a background check check has Been underline so's so many different Things that people won't know unless you Tell them which is the experience part Of this so what you need to do is take The entire blog post outline and add Your own notes on top so that you can Share that hey this is the experience This is what I want to add this is one Of things I want to talk about or these Are things and then take that entire Block post outline that is modified by You or I say enhanced by you and then Take it back into chat GPT and ask it to Draft now of course this is just an Example and I'm not an actual expert on Home care or assisted care so I'm going To STI the same outline that I'm going To showing you on the screen and run it To chat GPT and give you a specific Prompt that you can use to convert it Into a blog post so once you're done Adding your own experience and expertise To the blog topic now you can come back To chat gbt and use this prompt to Actually write a blog post with chadt This is the prompt I'm going to read it Out based on the blog post outline that I've just shared above create a draft Blog post on the topic Home endly Care a Comprehensive guide to choosing the best
Care for Seniors again you can change The blog title to however you like keep Google's helpful content update and Guidelines about AI generated content in Mind when writing the draft the primary Goal of the blog post is to be helpful And answer key questions for the readers Not rank in search engines use a con Ational style of writing with a helpful And empathetic tone keep the language And vocabulary fit for an eighth grader Don't use bullet points too much when Needed just list the bullets but write The actual content above the bullet as Well or about the bullet as well keep The sentence L short and stick to four Four to five sentences per paragraph at Most once again keep Google's helpful Content update and AI content generated Guidelines as in mind so this is the Prompt and I just tested a few things Out to make sure that this prompt Actually works all the time and I'm Using draft as just a reference you can Say hey write a blog post and it will Works usually fine one thing to keep in Mind is because this is about assisted Care for Seniors I have uh specifically Chosen tone as empathetic and friendly But depending on the kind of blog post You're writing for example if you are uh Backpacking for teenagers uh blog post Then your tone can be different and you Can be friendly you can be a little
Snaky or like witty whatever you like so Make sure the tone is appropriate for Your audience in this case I've just Chosen empathetic right so let's add the Or run the prompt and let's see what we Get so this is the response from Chad GPT and we can read out a couple of Paragraphs to see how well the content Is actually written so intruction assess Your needs and look for proper Qualifications let's read this one a Good caregiver should have the right Skills and training look for Certifications in ELD care elderly care Or nursing experience is also important Especially if your loved one has Mobility issues or a medical condition Soft skills matter too a caregiver Should be patient kind and dependable The attitude can have a big impact on The Senor quality of life again uh Conduct background checks and verify References trust is essential when Hiring a caregiver always check their Background for any SAR history ask for Referen and contact the previous Employers find out if they were reliable Kind and good at the job look out for Red flags like frequent job changes or Bad reviews for fast employers So based On the outline we provided again this is The most important part if your outline Has a lot of like good information then The content generated will also be good
So based on the outline we shared I Think the block post is pretty good Written but I think the formatting could Be better so I'm just going to write one More PR which is a uh convert this into A format that I can directly copy and Paste in the WordPress block editor so I'm just going to write that prompt here And run it so I've run the prompt here And this is the complete blog post Written for us and again this is not a Complete finished product we're going to Take it into WordPress and use the power Of something called allinone SEO if you Have not heard of it it's a SEO plugin For WordPress and enhance our content Even further so let me copy paste this In WordPress and let's get started so This is the blog post finally added to WordPress and you can see it looks great And of course it has no images right now You can add images that stuff is office That you can add images videos whatever You have extra media and also uh Internal linking to the block post Because what we've done right now is Take Google's eat guidelines add our own Expertise and authority and use CH as Writing assistant basically to help us Craft the content now we can take it a Step further in terms of optimizing for SEO using the power of allinone SEO so What's allinone SEO it's a powerful SEO Plugin for WordPress if you don't know
How to install plugins let me Demonstrate by the way I already have it Installed and it's a free plugin to get Started so we'll go to plugin section Here and inside plugins we'll go here Called add new plugin and this will Bring up the WordPress plugins menu Plugins are basically like apps for WordPress I'm just go here and I'm going To type in aiio SEO and I'm going to search for allinone SEO and you'll see this is the plugin It's already installed on my side that's Why you see it it's active but yours Should say install now something like This so just click it and you'll have The option to activate the plugin and Once it's activated you can go back to The blog post refresh your page and then I'll show you exactly what to work with So make sure to install all in SEO if You want to follow the next few steps They are very very important so I'll go Back to my blog post and since I have Aios already installed you'll see couple Of changes here compared to your blog Post you'll see elements here if you Scroll down to the bottom of the page You'll also see aiio SEO settings now This is where the magic happens when it Comes to optimizing your content so you Have first of all the Sur preview Sur Previous hey this is how your blog post Will look like in the search engines and
You can see it for desktop as well as Mobile now the most important part to Keep in mind here is that the title Right now for our blog post is too long So it's being cut off so this title is Is something that we can shorten so That's the first important I say Insight That all is already giving us hey make Sure that this is shorter and you can See here the recommendation 97 out of 60 Max characters so we have to reduce it Quite a bit to fit into the actual meta Title and also the meta description is Again being cut off and right now we Haven't written a metad description Specifically for this blog post so what I'm going to do is after I've do uh some Other changes I'm going to show you We're going to go to chat GP ask to Write a sub meta description for this Block post well that's pretty cool stuff So the idea here is that by using by Using uh all Ino you can take the Guesswork out of hey is this block post Optimized enough for Google as well and The way to start with that is going here And using Focus key phrases so Focus key Phrases says hey what are the main Keywords that I want to rank for that is Basically the focus kease so what I'll Do is go here and search for Home Elderly care because that's our primary Keyword scroll back to the bottom of the Page and add that to focus keyphrase and
Click it here and we just press enter And this will add home Elderly Care as a Focus key phrase and now the benefit of Using this is that we are seeing Specific recommendations coming from all SEO that hey this is how we increase the Probability of our block po ranking in Search by doing these things so what we See here is that Focus key phrase is not In metad description it's not written Well yet so we can do that we have Focus Key phrase is not in introduction it's Not in subheadings and the Focus key Phrase density is quite low it's almost 0% so what we can do is take the same Blog post and take this instructions to Chat GPT and say hey include this Keyword naturally throughout the block Post keeping density this much and also Add this in the Met description and so What I'm going to do is is go back to my Chat GPT window and ask it to write a Metad description using this keyword so Let's go here and write the prompt so I Just given the prompt to chat gbt simple Prompt please write a description for The block post under 160 characters make Sure to add the keyword home Elderly Care in it and it's given a great output So I'm just going to copy this here and I'm going to go back to my post window And inside the meta description I'm Going to go to post accept delete the Post accept so it's right now it's blank
And you see it's not nothing here I'm Going to paste the description and now You see 154 characters and now we have a Great looking met description right now Using chat gbt and this uh introduction Or this AI recommendation is also now Fixed so what we can do is we can take The same elements again and go back to Chat gbd and prompt it to include this As well so so what I'm going to do is Focus ke face in intruction this is Recommendation coming from all in here So if you go back here and just copy the Initial paragraph right you can just ask Chgb to use the first paragraph as well But I'm just going to copy and paste it So that it's easier so if you're using Multiple windows or you just want to Optimize your older block post you can Still do that so I'm going to go back Here so I've just pasted the paragraph And simple prompt is please reite this Paragraph to include the keyword home Elderly Care in it I'm going to send it And now we have a completely Rewritten Paragraph with the focus keyword so I'm Going to take this again copy it go back To our post and just going to select This and delete and update and now if You go back here we'll see our Recommendation is also fixed so this is How you go back and forth by taking the Recommendations from Allin SEO and Optimize your blog post well now there
Are many things we can do to make sure That blog post has the maximum chances Of success but I don't want to make this Video too long but the most important Part of any blog post is the headline so Let me show you how to use all in one SEO to understand if your headline is Already or you you optimize it so if you Scroll just to here or take your mouse To the top right corner of the screen You see two icons here one is all an Icon and one is an H icon and the H is For headline this is all seo's headline Analyzer so if you click on it you'll See that all seu has given a score to Your headline so right now you can see This headline is 48 out of 100 and it Could be better but how can we make it Better so if you scroll down we see Common words are included but they're Uncommon words there are no emotional Words there are no power words the Sentiment is pretty positive the Headline is General but we can make it Better right so the ideal idea is to get At least a score above 70 which will Make sure that it has a great or I say Great chances of ranking search so what I'm going to do is take this once again Back to chat GPT and write a simple Prompt to optimize the headline and the Best part about using chat GPT and Combination of allu is that if you Change the headline it'll not completely
Eras the recommendation it'll give you Comparison of all the different Headlines you've tried and then you can Understand which of the headlines is Best so let's add the prompt here so the Simple prompt I've written is rewrite This headline to make it more emotional Add a power word if necessary keep the Main keyword home ELD care as close to The beginning of the headline as Possible give me three variations to Test so let send the [Music] Prompt so after trying a lot of Different variations of headlines I'm Finally able to reach the score of 69 Which close note 70 so I'm going to just Roll with it right now and keep in mind That this is just a directive it's not a Rule and you have to prioritize Readability as well so you don't need to Uh go to 100 and completely botch the Headline and uh so that it just becomes Incomprehensible so find balance is Something you should be looking for so Close enough the headline is 10 amazing Tips to find the best home Elderly Care For Seniors now what we have done with Allin resio is also very powerful what We did was we rero the headline to be More impactful we changed the content a Little bit to include the main important Keywords that we have and we also made a Lot of different important changes now
We are not done we can still do more With all in vessio and we're just using The flee version not even the premium Version so in the free free version of Alio what you see right here we can Change the title as well we can write a Completely new title for meta that means Search engines that we can fit it here We can also change uh the focus gace add More Focus kees here additional Focus Gace can be added in the pro version and We can optimize our content even further In allio there are some additional Features well which you can utilize to Optimize your content example if you go Here you can optimize your content for Social sharing using logos and default Images and even the metadata and of Course you can also go into schema and Generate schema with uh specific kind of Schemas as well so if I click the Generate schema button it's going to Prompt me to upgrade to the pro version Because schema is a pro feature but That's the what the power of allio is You don't have to do anything just click A button and the schema will be Generated as well and by the way uh Allio also has a sister product which is Called SEO boost is a completely Different product I'm going to link a Couple of videos in the description About SEO boost that I've done is also Very very powerful and all has amazing
Features it has a link assistant which Will allow you to or let you find Linking opportunities within different Block post so basically what all SEO is A complete assistant for you to optimize Your blog content for SEO and with the Directions and with the specific PRS I Have given you I hope that you Understood how to use chat GPT to your Advantage to write the content and then Take the power of all in SEO and Optimize a Content SEO readers and of Course also for Google's all important Updates so that's the video and Hopefully you enjoyed this video like Like this video if you have any comments And questions still the comment Box is Open otherwise like share subscribe to This Channel and enjoy more future Content so I'm going to place a couple Videos which are important you should Watch them click on them and watch those Video next you're watching from wner I'll catch you in the next video take Care
