Email marketing is one of the most underutilized channels for marketing, and I’ve been personally using it to market my business on auto-pilot. And I’ve doing all of that without spending a bomb on expensive software. How? All is discussed in this video.
⌚Timestamps⌚
00:00 – Intro
00:22 – Why Email Marketing
02:01 – What were my requirements
03:54 – Which Software Did I use
06:11 – Quick Demo of Automations
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In the past one year I've sent over 20,000 emails to my list completely Automatically made a lot of passive Money in the progress and of course Grown my business while spending very Little or I say negligible amount of Money on email marketing and automation Software and in this video I'm going to Raise the curtain and show you behind The scenes on how I did it and how you Can replicate the same thing in your Business as well so let me first answer The first and basic question why choose Email marketing as the weapon of choice I have a few reasons and I'll share Those reasons with you now so the first Reason to choose email marketing was That it can work on scale if I create Content or if I let's say work with SEO Or if I go for social media marketing That requires a constant creation of Content and it's hard to keep up as a Small business or as say a single person Managing a business email marketing can Work at a personal scale so anybody sign Ups to my list they can get the fresh Content delivered to them automatically Instead of always or instead of me Always creating new content so that was The first idea that even as a one person Business I would say I can create Content that can be delivered at scale The second important consideration was That email marketing produces a higher
Roi than other marketing channels and For me personally the idea was I'm not a Victim to the algorithm right because on SEO the algorithms can change and they Do change frequently on social media the Algorithm change frequently but if I Build an email list I will own that Audience forever if I don't let this Skurt on on rules and spam people as Long as I'm following all the rules all The emails or all the leads that I Collect should get the right Communication and marketing material From me regardless of the algorithm the Third consideration that made me choose Email marketing was because email Marketing is the only channel that you Can personalize at scape with social Media when you create content you cannot Personalize it for the users going to View it but with email that's completely Different you can have segments to the Audience you can send personalized Messages to every single person directly In the Inbox and you can just do this at Scale so regardless of if you have 10 People on list or you have 10,000 people On list same capabilities exist and you Can use the capabilities to promote your Business and Market your products and Services so let me tell you about my Business what I sell and what was my Tech requirements when I was looking for The right set of tools that I could
Integrate to my website to take care of All my marketing technically of Everything on autopilot so I have a Simple WordPress website bit where I Sell some information product or I say Mini course if you will so I wanted a Robust Tech solution to take care of Everything so I wanted an email Marketing solution that could send out Emails to my list so I wanted a method To capture the emails send them specific Emails or automatically creating a Specific flow and I also wanted some Automation to be done on my website that Whenever somebody pays so I can collect That information give the user their Access to the right information right Programs and then follow up with them People who don't buy all the basic Automation that you would expect on any Website so I sat down for the research Process so I researched tons of Automation tools and tons of email Marketing software and I figured out That I had to spend money on email Marketing software and especially Automation software or combination of Both and especially with email marketing Software the one thing that was like Hurting me a little bit was the cost of Email marketing software now email Marketing software as a small business Even though the service they provide is Exceptional and they are good value for
Money but if I'm not making any Revenue Even 3040 $50 a month that have to pay To the Emil market and software look Very very expensive especially if I had Just 10 50 30 subscribers and the email Marketing software that have a free tier I usually don't give this full set of Features where you can automate a lot of Task so I was in a bit of a dilemma that Should I start spending the money even Though I don't have any I don't have any Customers or should I just go for a i' Say a free tier email marketing software And then just live with a limited set of Features and although even though I Could save money here I would still have To pay money to an automation software To take care of the other tasks that I Had to do on my website so it's not Looking good from a cost perspective Especially when I have no customers but That's when the Silver Lining happened And I found a very important or I say Interesting piece of software called Funnel kit so funnel kit is an Exceptional piece of software at least For me and hopefully you as well it has A complete website funnel buildup it has A complete automation tool set built in It is a full CRM right inside WordPress And it also has email Marketing Solutions built right in so instead of Paying to for three or four different Pieces of software on a monthly
Recording basis I just had to pay one Small fee for funnel kit and I could use The software for an entire year and of Course when I looked at all the features That fit was providing I instantly Purchased it installed it on my website And set up everything I needed I created Marketing funnels to promote my products And business I also cre created robust Automations to give my students the Right access to the right programs Depending on how much they paid and also Created robust email Marketing Solutions Right inside a funnel kit to send Marketing emails at scale to all my Audience and the best part of funnel kit Is that it doesn't use your website Resources to send emails because that Doesn't have a good reputation and your Servers are not designed to do that Instead it connects to a lot of Different service providers including Amazon sces which is what I did Amazon SCS is a service by Amazon which is Worldclass infrastructure for sending Emails at scale so you can connect your Amazon SCS account once you created it With funel kit and it's a onetime Process once it's set up and your domain Name is connected and verified you can Start sending emails at scale Technically the pricing for Amazon SCS Is just $1 for 10,000 emails send so the 20,000 emails that I sent to my list I
Barely paid $2 the entire year for Sending those emails and I got lots of Results from it obviously with the help Of final git now just to clarify even Though I'm selling some programs or Course on the website fit is not limited To just course based websites or Information product websites it has Robust automations for e-commerce robust Automations for affiliate marketers and Even for information product sellers so Even if you're an e-commerce brand it Has tons of features where can you can Recover abandoned CS you can send Automated coupons tons of other Different features for every kind of Business so if you're an e-commerce Brand you can use f kit if you are an Information product seller like I am you Can use it even if you're an affiliate Marketer you can use final kit there's a Robust set of features and of course I Can't cover every single thing but what I'll do is just give you a sneak peek Behind the scenes on one or two of the Automations that I have created so you Just get an idea on how powerful Fel kit Is and how I'm using it for my business Let's go so as I said I created tons of Automations with Fel kit and I'm using It for a variety of purposes on my Website so here is the list of all the Automations I've created you can see I Have around 14 active automations right
Now and all of them serve a different Purpose so let me just give you an idea Or behind the scenes speak art one of The automations I've created how Powerful funel kit is and instead of Spending tons of money on other pieces Of software I'm using it to completely Automate my marketing efforts so this is One of the automations I've created Which is connecting to an external Application which is my pay payment Provider so this is the final I've Created for partial payments so if I'm Selling my product for let's say x Amount I ask users to pay just 20% up Front and then within the next one month They can complete the rest of the Payment so this is the automation I Created and this just receives a web From my payment provider so that I can Process that this ination actually is For the payment has been made and once It's done I create a contact for the User I update their fields that when the Payment was made and all the different Things if I come here you can see what's The amount they paid what's the purchase Date I save it in the CRM directly Inside finnal kit and I just give them a Specific tag which triggers the next Automation automatically so this Trigger Or this tag automatically triggers this Automation page I'll just zoom into the Screen a little bit so as soon as the
Tag is added you see lot of different Things happen first of all I check if The user is already created for the Specific contact if not the user is Created and once it is then they are Enrolled into the specific programs Automatically using the integration Right inside final kit then I send them An email that hey your course access is Updated congratulations then in seven Days after I say 7day delay I just check If they made the balance payment so I Check for this tag and if they made the Balance payment this automation ends Otherwise you get a reminder email that Hey how's going your payment is spending Blah blah blah all that good stuff then Again with the delay I do the same thing I check if theyve made the payment if Theyve upgraded if yes the automation Exits otherwise they can they sent Another email to remind them of their Pending payment then after 7 days I just Do the same thing and depending on uh How much what pricing plan they've Chosen I had two pricing plans set up I've set up some Advanced automations Just to check what pricing plan they're In they in this pricing plan they sent This email if there in another pricing Plan they sent this email and then after A delay they just done the same Automation again and again and after a Final ER when they have not made the
Payment then I just remove their tags Add another tag which triggers another Automation which just send them a final Email that hey your account access is Going away make the balance payment and It automatically adds the all the Contact details of all the people who Have not made the balance payment into a Google spreadsheet so I can go and check Who's not making the payments and then Personally connect with them or I can Just create specific automations send Them specific emails give them a Discount all that good stuff again the Possibilities of what you can do with Fit are endless and as I said it has Robust automations for e-commerce so Abandoned cart recovery you have Integration with newcommerce Easy Digital downloads everything is present Right here inside fin so no need to pay For expensive software like zpf most of The things you'll require can Automatically done be done inside colit And I've been using it for a long time Almost a year send 20,000 EMS make Passive money on the side because now Once I spend a little bit of like effort In just driving traffic to my website I Collect leads automatically they are Nurtured automatically they're sent all The goods automatically and the payments Collection process the access just Everything happens automatically and
That's the power of funnel kit hopefully You' enjoyed this video and if you want Some of these automations for Inspiration just let us know in the Comments and we'll figure something out For you guys how we can share some of These automations that I have created if You have any questions the comment box Is still open if you want to learn more About WordPress and the amazing amazing Plugins and features and products WordPress provides then just subscribe To this channel you're watching yaj from W beginner I hope to see you in the next Video take care
